WHSmith rolls out store-in-store tie-up with Toys R Us 

WHSmith rolls out store-in-store tie-up with Toys R Us .WHSmith plans to open 30 more Toys R Us shop-in-shops by the end of its fiscal year, just in time for the Christmas season. This follows the successful introduction of nine such spaces last year, which WHSmith says have performed well. The move is part of WHSmith’s strategy to optimise the use of space in its stores to maximise returns. The exact locations have not yet been disclosed.