Mum’s not the word.

The share of Britain’s stay-at-home mums has fallen to 24.8% of economically inactive women, the lowest level in more than three decades, down from 48.5% in 1993. The decline is linked to a combination of rising living costs, changing career choices, and a falling birth rate, with only around 1.3 million women now in this category compared with over 2.9 million in 1993. The trend reflects broader shifts in labour market participation, with official data also showing changes in economic inactivity patterns since the pandemic.