England shIrts £90

Nike’s pricing of England replica shirts at £90 has sparked controversy ahead of the World Cup. Dr Peter Rohlmann attributes the high cost to marketing, licensing, and other expenses, while Nike cites rising material and logistics costs. Despite criticism from fans and MPs, Nike prioritises investor returns, having spent £400m on its FA contract. Retro kits offer a cheaper alternative, but the high prices persist due to market demand.