AI interpretations are on the rise, and Taylor Swift is the latest artist to take a legal stance against the increasing threats.
Acting on behalf of the singer, Swift’s company TAS Management filed three trademark applications with the US Patent and Trademark Office on April 24, two of which relate to sound trademarks protecting Swift’s voice represented by the phrases ‘Hey, it’s Taylor Swift’ and ‘Hey, it’s Taylor’ — which she’s known for saying several times during her live performances.
The third trademark relates to visual protections, where a photo of her ‘holding a pink guitar, with a black strap and wearing a multi-colored iridescent bodysuit with silver boots’ (as described in the application) has been used to represent her image. The filings were first spotted by intellectual property attorney Josh Gerben, but Swift’s team has yet to provide a comment on the status of the applications.
At the moment, it’s quite an uncertain time to be a musician, or any public figure in entertainment for that matter, and Swift’s latest legal action shows how increasingly concerned artists are becoming for the safeguarding of their identities against AI. But Swift isn’t the first one to take action in this way.
Just like musicians, actors have also expressed concerns about losing control over their identities — the most recent example being Matthew McConaughey. Earlier this year McConaughey trademarked “alright, alright, alright”,his famous catchphrase to implement tighter legal safeguards to make it easier to challenge potential AI misinterpretations.
