Two-thirds of football fans plan to watch the Euro tournament at home due to the ongoing cost-of-living crisis. The research, run by The Pizza Company, found 66% of fans intend to watch from home, inclusive of 80% under-25s who opt to watch at either their or a friend’s house. Concurrently, Harrod Sport polls indicate 29% plan to cut down their pub spending.
How greedy are footballers?
September 1, 2026
